Darcy Burner launched her first TV ad in her challenge to Republican Congressman Dave Reichert (R – WA, 8th) today. The introductory 60-second spot can be viewed on her campaign web site.

The ad is running thanks to Burner’s fundraising, which made the suburban Seattle U.S. House race one of the few competitive ones in the country and the only in Cascadia that’s drawn significant national attention. Republicans drew fire for inaccurate TV ads paid for by the U.S. Chamber of Commerce.

Burner’s restrained ad makes the case for “change,” hitting all the popular notes. She talks about her family connections to the military and her personal history, all over film of her walking with her family and talking with nodding senior citizens.